9 Most Powerful and Useful WordPress Plugins

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9 most powerful and useful WordPress plugins to maximize conversion rate and extend the functionality of your site

Creating a WordPress site means having an easy and intuitive platform to put your project online in a flexible, fast, and customizable way, with the added benefit of a wide variety of WordPress plugins.

WordPress is the best choice when people are looking for a CMS (Content Management System). More than 36% of websites in the world use it. CMS’s choice can positively and even negatively impact your business; therefore, a reliable and known solution is always recommended. But when it comes to choosing plugins, so many questions arise.

Plugins are tools installed on WordPress to enhance and extend the functionality of a blog or website. The abundance of WordPress plugins is incredible: within the WordPress directory, over 50 thousand tools are available. Moreover, developers consistently work to create new and innovative software daily. Some are free plugins; for others, you must pay for a plan or a license. In all cases, plugins are downloaded by thousands and thousands of users every day. Often, beginners prefer free plugins. However, it’s essential to consider that the license cost (usually annual) includes updates and 24/7 support.

As you can imagine, investing in some plugins to improve your site can be worth it, but choosing the best plugins in the market is certainly not easy. That’s why we decided to list in this post the 9 most powerful and useful WordPress plugins to maximize the conversion rate, improve website performance, and extend the functionality of your blog or e-commerce.

1. MonsterInsights

MonsterInsights is undoubtedly among the first WordPress plugins to consider to grow your online business and improve your website. This analytics plugin for WordPress helps you make the right decisions for your business, allowing you to analyze your site or blog accurately without leaving the WordPress dashboard!

But what are the benefits of using the MonsterInsights plugin? MonsterInsights is considered the best Google Analytics plugin for WordPress, and the numbers speak for themselves: over 2 million customers use this tool downloaded more than 12 million times.

MonsterInsights enables you to set up Google Analytics easily and intuitively within your WordPress platform in just a few minutes without the need for codes and programmers. All Google Analytics tools are integrated directly into the WordPress dashboard with detailed insights, real-time statistics, and post/page analysis. Find out here how to add Google Analytics to your WordPress.

The main problem when website owners analyze data is dispersivity, but with MonsterInsights, the primary metrics are shown in one place. That’s why, with this WP analytics plugin, it’s easier to have the whole situation under control without wasting time. MonsterInsights shows you only the statistics that matter, for example, how your users navigate your site. As you can imagine, it’s easy with a tool like this to know your users better and double traffic and sales!

Bloggers, e-commerce sites, online agencies, and web developers: everyone loves this plugin because it is easy to use and offers many opportunities and customizations. MonsterInsights is also the most recommended plugin for those who work in affiliate marketing because it supports marketers in tracking real-time clicks on affiliate links, banners, and exit links, always from the WP dashboard.

How much does MonsterInsights cost?

Annual licenses are discounted by 50% and start at € 99 per year for the Plus plan (installed on a site). You can quickly try MonsterInsights thanks to the 14-day refund policy, no questions asked. Find out all the licenses here

2. WPForms

If you want to enrich your website on WordPress and make an effective contact form available to your users, the WPForms plugin is the solution. This powerful drag-and-drop builder enables you to create beautiful and functional WP contact forms that are customizable and rich in unique features.

With the WPForms addon, you can receive payments on your site via Paypal or through Stripe directly from the contact form. In this way, your customers can pay by credit card or with their bank account remaining on your website during the payment process. The integrated conditional logic allows you to create real conversational contact forms that change based on the user’s answers and accompany him throughout the delicate payment process.

3. WordPress plugins: WP Rocket

WP Rocket is a premium plugin that speeds up your WordPress site. Considered by WordPress experts to be the best caching plugin in the market, WP Rocket is the go-to software to speed up your site. Over a million sites already use this tool.

This caching plugin is easy to use: it does not require any particular configuration and can be installed without having any programming experience. The high compatibility avoids conflicts with other WordPress themes and plugins. With just a few clicks, WP Rocket automatically activates over 80% of the website optimization best practices, speeding up the site and drastically reducing the loading time. Click here for more information.

But why have a fast site? A slow website creates a double problem. First, users who visit a slow website abandon it immediately, decreasing conversion chances. On the other hand, speed and loading time are essential factors for appearing among the first results of search engines such as Google. Therefore, selecting a cache plugin like WP Rocket can significantly enhance your site’s speed in just a few minutes! Moreover, the strength of WP Rocket is its 24/7 customer service.

4. OptinMonster

In addition to a fast site, is your goal also to take your online business to a higher level? Then, one of the best WP plugins to install is OptinMonster. Online marketers use this powerful lead-generation software to convert simple site users into subscribers and customers.

As you probably know, site abandonment is one of the most frequent problems for online companies today. The good news is that this WordPress lead generation plugin offers a concrete solution. In a few clicks, it improves lead generation by growing your mailing list and increasing conversions by + 785%.

With OptinMonster, you can launch geolocated campaigns. With its intuitive Drag & Drop Builder, you can design forms, Mobile-Friendly Popups, and campaigns for smartphones and tablets. So, creating personalized messages is no longer difficult! Ideal for WordPress users, OptinMonster is also compatible with platforms like Drupal, Joomla, Magento, Bigcommerce, and Shopify. Check out OptinMonster plans and pricing here

5. Yoast SEO

An SEO (Search engine optimization) strategy is the key to success with your WordPress website. The Yoast SEO plugin is a must-have for optimizing pages, blog articles, and e-commerce from an SEO perspective.

With over 5 million installations, the Yoast SEO plugin provides a simple and intuitive way to enhance your website’s search engine ranking.

6. AMP WordPress plugin

AMP stands for Accelerated Mobile Pages and refers to an open-source project launched by Google a few years ago. This project aims to optimize mobile web browsing and help web pages load faster. With over half a million installations, the AMP WordPress plugin is the fastest and most practical (though not without difficulty!) method to convert your site pages to AMP and get almost instant loading when the user clicks on the search result with a mobile device.

7. Weglot

If you want to translate your website into multiple languages, the Weglot plugin is undoubtedly one of the quickest and most immediate solutions.

This freemium plugin has different solutions for multilingual websites. The free plan is ideal for small sites and allows you to translate up to 2,000 words. For bigger websites and e-commerce, you can subscribe to one annual plan starting from €99 per year.

The Weglot dashboard is intuitive and straightforward. Multilingual translation can be done automatically or by professional translators. Of course, Weglot is SEO-optimized and follows all the standards Google requires for multilingual sites. Compatible with WooCommerce and top caching plugins like WP Rocket, this WordPress translation plugin is installed on over 30,000 websites.

8. Imagify: one of the best WordPress plugins to optimize images

Having a fast website is very important, as is reducing the weight of the images we upload. Of course, we don’t want to sacrifice picture quality, especially in some online projects where images make the difference.

The great news is that you don’t have to choose between beauty and speed. One of the best WordPress image optimization plugins solves the page weight problem: its name is Imagify.

This WP plugin optimizes and resizes all your photos in the selected compression level with just one click and without wasting time. But don’t worry; it can also restore your media files to their original versions if needed! The Imagify plugin significantly reduces page loading time, optimizing images for a faster site in just minutes. And what about the quality? Always very good, but this depends, of course, on the level of compression you choose.

9. WordPress plugins: login reCAPTCHA

Security is also essential when it comes to a website. There are several WordPress plugins for securing a website. One of the most complete is the Wordfence Security plugin, a powerful solution for beginners and experts.

Another way to reduce spam on contact forms, login pages, and comments areas is to install a reCAPTCHA checkbox with the Login No Captcha reCAPTCHA plugin installed on over 80 thousand WordPress sites. Security aspects are something that a website owner needs to consider. That’s why also the choice of reliable and secure hosting is essential. And, of course, it is essential to install regularly updated plugins according to WordPress guidelines and industry standards.